Northern Hume Alliance Christmas Party

Invitation Design

For its annual Christmas event, Northern Hume Alliance decided to throw a huge cocktail party. I was commissioned to design an invitation that reflected the cocktail theme with an injection of the Holiday spirit. The original concepts (the last pictures in the above slideshow) were rejected because they were too "Christmas oriented." Now this may seem strange, considering the event. But there was solid reasoning behind the rejection. A large percentage of people employed by Northern Hume aren't Christian and don't celebrate Christmas.

Once I learned this, I was able to create a design that suited those of all religious backgrounds (by booting out any religious symbols!) I also did all the photography for the final designs.